Our Story
Kelley Chapman set out to become Hawaii’s first sustainable + ethical (made in the USA) swimwear company in 2015. She spent several years seeking out quality sustainable raw materials and ethical production facilities in the US before launching her first eco-conscious collection.
Creating conversation around sustainability, ethical practices, and inclusion, especially when it comes to branding, has always been at the forefront of the company. Reciting the slogan “Remember You Are Beautiful” is one way the brand celebrates diversity and inspires women to create a more loving relationship with self.
As an independent brand, Kelley allows herself to conduct her business in a way that feels more easeful for both herself and her customers. Creating and fostering a more personal approach with her customers is something she finds quite valuable.
